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The 9 Core Rules of Facebook Marketing

Why are you marketing on Facebook?

To help you sort through the many layers of Facebook marketing, there are 9 core Facebook marketing rules to consider as you create your Page.

1: Give It a Human Touch

Highlight the team behind your Facebook Page.

  • Your fans don’t want to connect with your brand or logo . . . they want to talk to YOU
  • First names always
  • Brands that allow their Page admins to have real conversations with their fans are much more likely to have active, engaging Pages

2: Create Fresh Content

  • Content = video, stats, quotes, audio, pictures, thoughts, questions
  • Your content should educate, entertain, and/or empower
  • Publish your best stuff

3: Cultivate Engagement with 2-Way Dialogue

  • Engagement is about getting your fans to take action
  • Get fans to post on your Page, comment on your posts, click the Like button next to your posts and share your content
  • Engagement is about showing up daily and taking an interest in your fans likes, interests, and opinions

Three No-Fail FB Question Strategies

  1. Make It Fun: What was the last movie you saw? Two thumbs up or a waste of time?
  2. Let them promote themselves: Do you have a Facebook Page? Post your link below to share with the group!
  3. Keep it easy: One-word answers generate more engagement.

4: Create Enticing Calls To Action Consistently

  • Give them a reason to take action
  • Discounts or specials are a great way to reward your clients
  • Hey, I really appreciate you being a fan. Thanks for coming on over. I want to do something special for you now.”

5: Make Word of Mouth Advocacy Easy

  • Customers trust their friends and other customers more than they trust a brand
  • It’s human nature to gravitate toward the person you have a relationship with
  • Fans love to talk about themselves give them that chance!

6: Encourage Fan-to-Fan Conversations

  • Enhance your fans’ experience by creating a community that encourages peer-to-peer communication among your fans
  • Showcase your fans
  • Recognize your top contributors

7: Focus on Smart Branding

  • FB = Mini-site of your own Web site
  • Create a bridge from Facebook to your website
  • Spark familiarity with your brand but ALSO add content that is exclusive only to your Facebook Fans
  • Give them a reason to come back for more!

8: Be Deliberate and Manage Fan Expectations

  • Decide why you want to have a presence on FB
  • Often, your vision for Facebook will be aligned with your overall company vision
  • When you know your vision, you can better communicate with your ideal audience You’ll have a clear direction

9: Monitor, Measure & Track Your Activity

Make sure you have surefire methods in place that enable you to consistently track your Facebook marketing progress.

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